Market to your customers effectively on a personalized basis, in real time, with the S&H marketing toolkit. Different shoppers deserve different offers… Now you can give the right offer to the right customer, right in the checkout lane… Providing true customer-specific marketing based on complex targeting, while cutting down on inefficiencies. S&H has proven, documented results attesting to the power of our marketing tools.

The One-to-One Digital Marketing toolkit has two primary methods of delivery—the InfoPilot technology engine and online marketing.

The InfoPilot technology engine allows for promotion of profitable departments and the targeting of specific shoppers with strategic offers. With the InfoPilot technology engine, grocers can...

• Target based on demographic data
• Target shoppers individually based on shopping history, loyalty level and greenpoints balance
• Increase basket size through the use of continuity programs
• Drive store traffic through event specific promotions such as sweepstakes
• Develop automated sweepstakes entries
• Target lost shoppers with specific promotions
• Deliver coupons or content such as recipes to shoppers
• Develop stealth promotions customized to different shoppers’ profiles

Through online marketing with targeted and automated emails to our member base, current and potential shoppers receive store specials and promotions, driving more traffic to the stores. Customers can easily access their Rewards card account online, seeing their greenpoints balance and complete transaction history.

Learn about InfoPilot - the engine behind S&H greenpoints > >