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Rosica Mulhern, Inc


Supermarket Chain Will be the First to Bring Exclusive Partnership to State, Tri-State Area

NEW STANTON, PA – January 20, 2002 – A generation of Americans grew up with them, Andy Warhol immortalized them in his art, and consumers redeemed more than $10 billion in rewards with them. S&H Green Stamps were all the rage and everywhere you looked, America was collecting them. Then times changed and the stamps became a warm memory for millions of baby boomers and their parents. That is, until now.

Green stamps have gone digital. They’ve been reinvented as S&H greenpoints and are better than ever. Today, SHOP 'n SAVE announced that 80 of its stores throughout Pennsylvania, West Virginia, and Ohio will begin offering S&H greenpoints to their customers. People can now sign up for their SHOP 'n SAVE Rewards with S&H greenpoints card at participating stores, which can be located on its web site at www.shopnsavefood.com.

S&H greenpoints are a digital version of the 106-year-old S&H Green Stamps program. The new program gives SHOP 'n SAVE an opportunity to reward its customers in a number of ways. When making their usual purchases, shoppers will receive 10 greenpoints per dollar for every dollar they spend (excluding beer, wine, services, and taxes). Customers also will have special opportunities to earn bonus greenpoints on selected items throughout the store. They will then be able to use those greenpoints to obtain more than 1,000 items from the S&H Rewards Catalog, ranging from movie tickets to VCRs to cruises. Soon, customers also will be able to redeem their greenpoints at SHOP 'n SAVE for free or discounted groceries.

“S&H greenpoints provide a new, yet time-honored way for us to reward our customers and provide them with even greater value every time they shop at SHOP 'n SAVE,” said Bob McCartney, vice president of retail marketing for SHOP 'n SAVE. “S&H is a name that is already well known to many of our customers. This program will provide them with the opportunity to redeem greenpoints for merchandise from the S&H Rewards Catalog, and soon at SHOP 'n SAVE for super specials – in effect, reducing their grocery bills.”

Customers will earn 10 greenpoints for every dollar spent at SHOP 'n SAVE. They also will have opportunities to earn additional greenpoints through in-store promotions and by shopping online at www.greenpoints.com. The S&H greenpoints website features more than 100 premiere merchants offering clothing, home furnishings, and more.

“We’re thrilled that SHOP 'n SAVE, with its strong focus on working hard to treat its customers right, is bringing S&H back to communities in the Tri-State area,” said Rod Parker, president and CEO of S&H greenpoints. “Our idea is that you should be rewarded for the everyday things that you do, not just the special things you do once in a while. That’s why this program is so powerful and makes so much sense for SHOP 'n SAVE. Using digital technology, we have been able to redefine a cultural icon to serve a new era of customers.”

SHOP 'n SAVE is the only supermarket and the only company in the area to offer S&H greenpoints. Customers will begin earning greenpoints immediately upon enrolling. Greenpoints earned will be automatically totaled after each purchase, and the customer’s total balance will be printed on the receipt.

About SHOP 'n SAVE
SHOP 'n SAVE supermarkets operate within Western Pennsylvania, Eastern Ohio, and West Virginia. Visit www.shopnsavefood.com to inquire about SHOP 'n SAVE community events and sponsorships, cooking tips and recipe ideas, giveaway contests, a store locator, a weekly circular, special coupon savings, and the company’s S.E.E.D. Assembly Program that sends Carnegie Science Center and Carnegie Museum of Natural History interactive education programs to local schools.

About S&H greenpoints
S&H greenpoints, one of the country’s leading retail loyalty solutions providers, is the digital reinvention of S&H Green Stamps. The Sperry & Hutchinson Company, Inc., the predecessor of S&H greenpoints, has been in the rewards business for more than 100 years. All S&H programs operate on state-of-the-art proprietary technology. S&H, Green Stamps, S&H Greenpoints and Greenpoints are registered service marks of The Sperry & Hutchinson Company, Inc. Additional information is available at www.greenpoints.com.
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